Fruitbowl Project Set to Revolutionise Technology World

In what is considered by many to be the most lucrative collaboration in years, companies whose names are inspired by various kinds of fruit are uniting to take the technological world by storm.

In a largely unanticipated move, Apple, Orange, Cherryrecords, Bananasoft and Limewire have pooled their resources in a bid to monopolise a previously ignored aspect of the household market.

“I don’t know why nobody thought of it sooner,” said Alex de Large, a leading spokesman for the project, “We have decided to name the project Fruitbowl, and hope that the name and hollow promises will inspire complete and utter confidence in our venture, so that when we let everybody down the subsequent disappointment will be all the more devastating.”

Although early developments have been somewhat secretive, people’s curiosity about such an enigmatic undertaking has finally led to some stunning revelations.

“Our Research and Development costs alone were around the £18 million mark. It might sound expensive, but this product will radically redefine the way that people perceive and engage with their personal space. It would be no exaggeration to suggest that this will not only revolutionise the market, but will also pave the way for a number of equally ambitious projects. This is an exciting time for everyone.”

In spite of this irrepressible optimism, Fruitbowl is not without its critics. Certain avid followers of gadgetry and technological advances have accused project Fruitbowl of being “the most terminal case of innovation decrepitude” that they have ever witnessed. “Can nobody see? It’s a fucking wall socket. They’ve spent £18 million developing a wall socket. You plug stuff into it and it runs off electricity. It’s not even slightly similar to a wall socket. It just is. It’s about as new-age as my penis.”

Alex de Large has responded angrily to these accusations, saying that they are vicious attacks which are unfounded and reactionary. “You can’t trust a word that these whiz-kids have to say. This is not a wall-plug. This is an energy-conduit unit which harnesses electrical power through complicated ionisation and generative processes. We’ve never witnessed anything like this before. Our conceptual artists have worked tirelessly to create something which is at once both aesthetically stunning and yet beautifully simple. The current prototype is truly a sight to behold, and will indubitably attract interest from a very wide and diverse demographic. Hold on to your hats people. The revolution is here, and its name is Fruitbowl.”

Although the release date of the product is still to be announced, technophiles everywhere are holding their breath. “I just can’t wait to plug my iPod into it. I want to see what this baby can really do” said Lionel Cosgrove, a window cleaner and closet homosexual from Stockton-on-Tees, “I’ve never been so excited by the prospect of a fruitbowl in all my life.”